SCARS ON BROADWAY, featuring SYSTEM OF A DOWN guitarist/vocalist Daron Malakian and drummer John Dolmayan, has partnered with popular music streaming service SoundCloud for a unique free download promotion.
To get a copy of the band’s new song, very thoughtfully titled “F**king” fans have only to share the news of the download with their friends either on their Facebook or Twitter accounts. Once the custom message is shared with their friends, the download link is made available.
Although the promotion strategy is pretty interesting and quite intelligent, it remains to be seen how many would be willing to have a message informing their friends about a track so subtly titled “F**king” on their Facebook walls, or even as a tweet from their accounts. Simply spoils the whole strategy. Some might say adds fun to it, but I’m not too sure!
But of course, there is always a way around. Simply follow the procedure and as soon as the tweet appears, simply delete it. The mp3 download link would remain in any case. That is only if you are the shy/decent kind. Otherwise, it’s all cool 😉
Get your free track at: http://www.armageddoncomealive.com/